Aarseth: „During the cybertextual process, the user will have effectuated a semiotic sequence, and this selective movement is a work of physical construction that the various concepts of reading do not account for.“ (Eigner, S. 112) Aarseth nennt dies Ergodic - Die Art, wie der Leser den "Medien-Text" durchschreitet.
Following Parsler „[…] players attribute agency to NPC’s, they perceive them as agents beings, a phenomenon that is well established in traditional non-linear media such as film:
This capacity to act and interact can lead players to attribute similar abilities to those characters with the game that they meet and interact with.“ (Eigner, S. 137)
„Second agency is introduced by Gell (1998), on the other hand, is the agency that is incorporated in artefacts on behalf of their creating artists. The onlooker of an art object will be influenced by the artist’s agency. […]
Gell (1998) conceptualizes human agents as „primary agents“ and art objects as „secondary agents (ibid: 17) that form the nexus consisting of artist, recipient and index (art work). Secondary agents are not self-sufficient but form conjunctions with human associates“. (Eigner, S. 115)